Shinichiro Ogata
Shinichiro Ogata
Designer / Founder of SIMPLICITY, lives and work in Tokyo, Japan and Paris, France.
Established Simplicity Co., Ltd. in 1998. Pursuing the concept of redefining the next generation of Japanese culture and design, Ogata has developed his own establishments including the Japanese dining
club and tea house Yakumo Saryo, the Japanese confectionery brand HIGASHIYA, and the product line S[es]. In addition to his own company’s brands, Ogata is responsible for the design and direction of
a wide range of projects in architectural, interior, product, graphic, and packaging design.
The concept of the garage for Almhof Schneider is based on the moon and forest, which is deeply rooted in the relationship between nature and people that both Austria and Japan share. We found common points
in the cultures of both countries, which have used wood and timber extensively from ancient times, and have been coexisting with the features of the forest in accordance with the lunar calendar.
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